Meet Erin Jones-Wesley

In today's hyper-fragmented digital landscape, cultural trends emerge and evolve at lightning speed, leaving brands struggling to connect authentically. The noise is overwhelming, and traditional market analysis often misses the crucial 'why' behind consumer behavior. I founded Lore Agora Studio to bridge this critical gap, transforming fleeting cultural signals into strategic, actionable intelligence that empowers brands to truly resonate. Beyond the algorithms and ephemeral trends, I tap into something deeper to help me see the unseen threads of culture.

I believe that understanding the underlying narratives of our collective human experience – the 'lore' found in our shared 'agora' (the digital town square) – is the ultimate competitive advantage for brands seeking to build lasting resonance and mitigate risk.

My Journey: Why My Resume Looks Like a Fever Dream (in the Best Way)

I don't just analyze culture; I have lived at its most fascinating and dynamic intersections. My unique background has basically leveled up my ability to decode the complex, often humorous, dynamics of modern society:

  • Hollywood Brain, IRL Vibes: I spent years in the Hollywood trenches as a Creative Executive. Imagine overseeing the development and production of global theatrical films at a time when movies were constantly being questioned as a consumer activity. Many headlines have read that “movie-going is dead” since 2020, and that’s just when I got into the business. Lucky me, because it taught me how to tell a story that hits, how to grab an audience by the feels, and basically how the collective unconscious works. I also produced a handful of short films ( winning "Best Producer" at the Seoul International Film Festival), which just solidified that I know how to get things done, from concept to screen.

  • Chief Digital Vibe Checker (Official Title, Trust Me): Confirmed: I am chronically online. With over 160,000 followers across TikTok, Instagram, and YouTube, I'm basically tapped directly into the internet's nervous system. I don't just see trends; I'm often helping make them as a part of the TikTok, IG, and YouTube Shorts Creators’ programs. I was even recognized as one of MACRO's 2020 Top 100 Black TikTok Creators, and I’ve made user-generated content for giants like Coca-Cola and done account takeovers for Hulu, which means I've got a first-hand, real-time read on how brands connect – or don't – in the wild.

  • The Discipline of a Pro, The Hustle of the Internet: Before all the digital chaos, I was a collegiate and professional softball player. Seriously. I'm a 2024 inductee into the Long Beach State Athletics Hall of Fame, and I hold CSULB pitching records. That whole experience hammered home discipline, strategy, and showing up ready to play, no matter how wild the game gets. Turns out, navigating pitches and navigating pop culture have a lot in common.

The Lore Agora Studio Difference: Not Just Vibes, It's Strategy

My "unconventional" background isn't just for show. It empowers me to see the patterns and underlying 'why' that others completely miss. At Lore Agora Studio, I translate this chaotic, beautiful tapestry of experience into a unique methodology that provides CMOs and marketing leaders with:

  • Actual Cultural Intelligence: No more guessing games. We get to the core 'why' behind consumer motivations, so you're not just chasing trends, you're riding the wave.

  • Proactive Brand Strategy: Think of it as pre-bunking brand blunders. We help you build resilience and avoid becoming a meme for all the wrong reasons.

  • Authentic Brand Resonance: Crafting narratives that genuinely connect and make your audience feel seen. It's about being effortlessly relevant, not desperately trying to be.

True cultural understanding is not just about data points; it's about empathy, foresight, and the ability to connect seemingly disparate dots into a powerful narrative. I help brands not just keep up but confidently lead the ongoing conversation of culture. Consider me your go-to for not just reading the room but understanding the collective subconscious that's shaping tomorrow's trends.

Ready to level up your brand? Let's talk strategy.