Erin Jones-Wesley
Before Erin was a creator on the rise, she was a Hall of Fame D1 softball pitcher, an ESPN broadcaster, a model, a Hollywood development executive on films including Michael and The Housemaid, a non-profit co-founder, and Miss Santa Monica USA. She communicates what everyone is feeling about their favorite pop culture moments in highly engaging and shareable formats that feel natural and effortless, because for her, it is.
Erin locked into content creation full-time in summer 2025. Every number on this page happened in one year. Her TikTok following predates the pivot, built during her softball career and dormant through her executive years; her Instagram, Facebook, and Threads growth is entirely native to this chapter.
| Platform | Views | Following | Non-follower reach |
|---|---|---|---|
| TikTok | |||
| Threads | — | ||
| Total | — |
of Instagram views and of Facebook views come from non-followers — and so do of Instagram interactions. Strangers don't just watch. They like, save, and send: shares, saves last quarter. Brands buy discovery here — new eyes, every time.
73.6% women · 65% aged 25–44 · 84.3% US
Top markets: Los Angeles, New York, San Diego, Chicago
Peak: Mondays, 12–6pm
33% aged 35–44, another 34% over 45 · 84.3% US, 9.3% Canada
Top markets: New York, Chicago, Houston, Philadelphia, San Antonio
Page visits +152%
1.4M viewers · 84% women · 82.6% aged 18–34
35% US, 22.4% Canada
Peak: midday, 12–1pm
2.9M views · 84.5K interactions
Comment sections that run like group chats — one thread drew 1,000 replies
73.6% women · 65% aged 25–44 · 84.3% US
Top markets: Los Angeles, New York, San Diego, Chicago
Peak: Mondays, 12–6pm
33% aged 35–44, another 34% over 45 · 84.3% US, 9.3% Canada
Top markets: New York, Chicago, Houston, Philadelphia, San Antonio
Page visits +152%
1.4M viewers · 84% women · 82.6% aged 18–34
35% US, 22.4% Canada
Peak: midday, 12–1pm
2.9M views · 84.5K interactions
Comment sections that run like group chats — one thread drew 1,000 replies
Different platforms, different households. Cross-platform means incremental reach, not duplicate impressions.
Brand Integrations
Brands get a format, not a placement.
Cultural Commentary
Fast breakdowns of what everyone's already talking about.
Reality TV Coverage
Her biggest driver on every platform. It's not about the drama, it's about the story. Top post: views.
Books
Whether it's the next TV show or blockbuster, Erin's audience reads and loves recommendations.
Lifestyle & Events
Red carpets, premieres, live events — plus travel and food across California and beyond.
Like Us Podcast
Co-hosted with her sister. Pop culture, one level deeper.
One campaign: Raid
- Original episodic campaign with multi-video arc
"Working with Erin was one of the easiest 'yes, we'd do it again' decisions! We brought her onto a genuinely demanding campaign — complex creative, hard deadlines, and the kind of quick turnarounds that test even seasoned creators — and she met every bit of it without missing a beat. What stood out most was her ability to move fast while staying flexible: she'd take direction, generate fresh creative ideas on the spot, and turn them around efficiently, often going above and beyond what we'd asked. She made a high-pressure process feel genuinely collaborative, and our entire team came away impressed by how dependable and even-keeled she was throughout. For any brand or agency wondering whether she can handle the real demands of a campaign, the answer is a resounding YES. We at Obviously would gladly work with her again."
Client Success Manager, Obvious.ly
